The physician created the mission statement for the practice and proceeded to implement it with his staff. The effectiveness of past marketing efforts was discussed at length.

Six million people (estimate from the National Scoliosis Foundation) have scoliosis in one form or another. The primary age range for onset of idiopathic scoliosis is 10-15, occurring equally in both genders but females are eight times more likely to progress to curve magnitude that requires intervention.