How will a Spine-health.com website help me with new patient referrals?
Spine-health.com makes it easy for prospective patients to find your spine practice through our sophisticated online marketing strategies, which include:
- Top rankings on the most important search engines (e.g. Google.com, Bing.com)
- High number of patient visits to Spine-health.com and our Spine Directory, which is consistently one of the highest volume areas of the site.
Patients will also search online for additional information and/or to confirm information about a physician. For example, if a friend or neighbor recommends you to someone, they are likely to then turn to the Internet to research information about you. When they find your Spine-health.com website at the top of the search engine results, with your background information presented in a professional manner, your credibility with the patient is enhanced.
What does the membership include?
A membership to Spine-health includes your complete website solution - development, maintenance, hosting and online marketing of your professional website. (Click here to view an example website.) Your subscription also includes patient education services, such as attractive pads with tear-off sheets to refer your patients to specific information on Spine-health.com, web-ready patient education for your practice website, and permission to use Spine-health.com in your practice.
How is Spine-health different from other spine patient education websites?
Spine-health.com is the only spine patient education website that provides a combination of over 3,000 pages of original, peer-reviewed content, (including hundreds of articles and interactive animations of spinal anatomy, conditions and procedures) and independent/unbiased patient information.
How is a Spine-health.com website different from other services that will list my practice online?
Spine-health.com is the only service that provides a combination of: a personalized website (e.g. your own URL, your picture included), ongoing marketing of your website to ensure the maximum number of patients find your site easily on the Internet (e.g. top rankings on major search engines); professional editing to make sure your website is professional and clearly presented. In addition, all physicians in the Spine-health.com physician directory must be board certified/board eligible and specialize in spine medicine.
What information can I put on my website?
Your Spine-health.com website includes your contact information as well as your practice description, specialty, areas of specialization, board status, and professional affiliations and distinctions. You may also include your picture and practice logo to make it that much more distinctive and personalized.
How do I get my picture included on my website?
Just send us your picture (a headshot) and we'll place it on your Spine-health.com website. You may provide us your picture in any of the following of ways:
- E-mail us your picture (minimum 100 pixels width, any height, 72 DPI, JPG format)
- If your picture is included on another website (e.g. a hospital or practice website), let us know and we can easily copy it from that website
- Send us a hard copy in the mail (minimum size 2 inches by 2 inches)
How do I make changes to my website?
You may make changes to your Spine-health.com website anytime - just contact us via phone, fax, e-mail, or mail and let us know what you would like changed and we will make the changes promptly (See Contact Spine-health.)
What is a URL? Why should I have one of my own?
A URL ("Uniform resource locator") is the address of a file available on the Internet. It is important to have your own URL (vs. just having a listing in a database), so that search engines can find and index your website, and so you can use the URL for your practice marketing (e.g. include your website address on your practice stationery, brochures, etc.)
What if I subscribe but for some reason change my mind?
We are confident that you will find Spine-health.com's services highly beneficial for your spine practice. However, you may cancel your subscription at any time for a partial refund of the purchase price.
What if I already have a practice or hospital website?
The key question is "are patients finding your website?" If you have a website but more people need to find it, you will benefit from having a Spine-health.com website as well. Our ongoing marketing of your Spine-health website will make sure that people find it easily. Most of our physician websites receive top placement on major search engines such as Google and Bing. You may link from your Spine-health.com website to your practice or hospital website as well.
How do I link from my practice or hospital website to Spine-health.com for patient education?
You have permission to link to Spine-health.com and/or any of pages on Spine-health.com. Here is the link we recommend placing on your site:
Title: Spine-health.com, Trusted information for pain relief
What does a membership cost?
Membership fees for complete website services and Spine-health's patient education are only $995 per physician per year.
How do I renew my membership?
We will send you a renewal notice and you may renew your membership at that time. As always, please contact us if you have any questions about your renewal. (See Contact Spine-health)